Market research and competitor analysis
Where better to conduct market research than at an expo filled with your potential clients and competitors? We don’t mean carrying out surveys: just watching and absorbing information about the businesses in the room.
Visiting an expo is a great way to keep your eye on your competitors, see what they’re doing on their stand and observe how they interact with customers. By walking around the expo and networking you can discover much about what works for competitors, industry trends, marketing strategies and new kids on the block.